Blue Cloud Video has been in the video production scene for quite some time now, and we’ve seen how effective communication between us and our clients is for a satisfying bond that results in high-quality videos. While we do our best to reflect our videos to what our client envisions, it’s still important for the client to know the route they want their videos to go.

To help our clients, we’ve created five questions that they need to 

What is Your Video’s Purpose?

Before you consider hiring a video production company, you need to know the purpose of your video first. Is it to show the public your new product or service? Do you want to announce something to your audience? Do you want to educate your viewers about something important?

It’s crucial for both you and the video production company that you’re planning to hire to know what route your video is going to take.

Once you know your video’s purpose, you can now plan accordingly and set proper expectations. By telling them what the video is for, you’re helping them set goals and objectives necessary to make the video impressively good.

Who Will Be Watching the Video?

You have to be aware of the audience you’re trying to reach. This is important because you need to deliver video content that brings value to them. You need to have a crystal clear vision of your target audience so you can give them the information that they want. Additionally, you can help your video creator hasten the project if you’re already aware of your audience’s wants and needs, especially if your video is for a targeted campaign.

What Information Does Your Audience Need to Know?

If you’re aware of what information your audience wants from you, the process of video creation will be much easier for you and for your video production company. To do this, you need to look at their perspective. You also have to understand that the information you want them to know is different from the information THEY want to know. Once you know their wants and needs, you can coordinate with your video producers to make a bespoke video for them.

How Close Are Your Audience From Taking Action?

How much information does your audience know about a specific topic and how close do you think they are to taking any action? Knowing the answers to these questions will help you and your video production company discern where your audience is in the marketing funnel. Where your audience is in the marketing funnel will dictate the course of the video.

If they’re unfamiliar with your brand, you need to create a video content that introduces them to your business. This video needs to leave a lasting impression. However, if they’re at the middle or top part of the funnel, you’ll need to create a video that will help them make better decisions. Understand that these variations have different requirements when it comes to storytelling and budget. GrowMe Marketing Toronto is a premier SEO Agency that help local businesses improve their online visibilty.

What CTA Do You Want?

Do you already have an idea on what call-to-action you want to use? If so, you need to tell your video creator. They’ll be responsible for making your video compelling enough to encourage your audience to take action for themselves. Your preferred video production company will take care of everything and make sure they point towards your CTA.

Storytelling-focused videos are not easy to create. If you want your video to be compelling enough for your audience, you need to ensure you’ve got the necessary information to do so. Once you do, we here at Blue Cloud Video can help you create the perfect video for your needs.